The Seller's Advantage staging team is led by Celeste Williams, Accredited Staging Professional/Redesigner, who first became familiar with the staging concept when she lived in San Diego, CA. After relocating to the East Coast, she assisted a successful area Realtor and became familiar with the area market. Celeste received Delaware's first ASP designation more than six years ago, when she founded Seller's Advantage. Her knowledge and training, coupled with natural creativity and organizational skills, gives Celeste a "buyer's eye."

Celeste was a founding member and the first president of the Delaware Chapter of Home Staging Professionals and she has been featured in several area newspaper and magazine articles and on area radio stations. Last year, she was selected by CORT Furniture Rental, a Berkshire Hathaway company, as a Partner in their Home Staging Network, serving the Delaware, Cecil County, MD, and Chester County/Philadelphia suburban areas. She is also a past President of the Downtown Wilmington BNI.



Celeste Williams, ASP
Accredited Staging Professional


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The Seller's Advantage pre-listing home services team is led by Richard S. Williams, VP, RCW Renovations, Inc., a licensed residential contractor. Richard completes and/or coordinates repair or upgrade services that may be needed by our clients. RCW Renovations has assembled an array of reliable, responsible trade contractors who can perform virtually any type of repair or upgrade.

Our organizational guru is Kristen Williams. Kristen holds a 2006 Business Management degree from SDSU and also did post-graduate work in architecture and design at the San Francisco College of Art and Design. Kristen also assists with both staging and marketing projects. Other assistants include Jill Shannon and Jake Manning.

What makes us different? Experience and talent! Over the years, we have tracked and learned from the results of rendering consultations, working with vacant and occupied properties, and providing move/project management services. Our first-hand experience with the workings of the real estate sales industry has given us invaluable insight into the sales process and buyer psychology. We easily adapt to specific property needs as well as buyer expectations of different property price ranges. Rather than just providing "cookie-cutter" staging assistance, we have developed a diverse menu of services that allow us to recommend options that are best suited to clients' needs and budgets. Sometimes a combination of services is the optimal solution for a client's pre-listing situation, while other times a brief consultation is all that is needed. We have proven, cost effective, and creative solutions for every home's pre-listing and staging needs. To find out more about how we can help you visit our "Menu of Services."



Rich Williams
Licensed Residential Contractor
Kristen Williams
Assistant Stager
©RCW Renovations, Inc. 2002-2010
ABOUT US: Experience Makes The Difference!